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Product details
File Size: 5536 KB
Print Length: 202 pages
Publisher: Packt Publishing; 1 edition (August 23, 2018)
Publication Date: August 23, 2018
Sold by: Amazon Digital Services LLC
Language: English
ASIN: B07GTG3R7S
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Amazon Best Sellers Rank:
#566,143 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
This book is a must for anyone looking to understand their products and how they are used. It's packed with information and details on how to run remote usability studies, how to know you are doing it right, and even pitfalls to watch out for. I am already putting the information in this book to use.
One can only hope that this book, in the right hands, will result in the broader adoption of rigorous usability testing across the board. Consumers around the globe would benefit. I am operating on the assumption that many product owners do not fully usability test because of the perceived high cost and cumbersome logistics to do so. This book proves that these barriers don’t really exist, and fully educates anyone in the target audience to accomplish an effective study. UX pros can confidently turn to this book for clear, step-by-step instructions for planning and executing a quality remote usability study...as well as to find logical arguments that advocate for doing one.I have a few complaints, not related to content, and my suspicion is that they are attributable to editing/publishing decisions. Without heading numbers, I sometimes failed to keep track of what was a topic, or sub-topic, or sub-sub-topic. There were no callout boxes for visual interest, or to emphasize key takeaways. And some concepts (like the pros and cons of various types of usability studies) would have been better organized into table form - or at least summarized that way. A passionate reader may need to distill the contents into something more digestible “at a glance†to make the case to senior leadership for doing remote usability. That said, the information in the book is clear and accessible enough that I hope they do!!
If you want to dive deep into the nitty-gritty tactical details of running remote usability studies in industry, this is your book. Each chapter guides you through a specific step of the remote research process: there's one for planning & scoping your study, another for recruiting the right participants, individual chapters for executing moderated, unmoderated, and hybrid remote studies, and more on analyzing and presenting research insights after the data has been collected.Research method books may seem like a crowded space, but what makes this one by De Bleecker & Okoroji special is its focus on remote *usability* testing, and nothing else. Great for both seasoned professionals and junior researchers seeking fresh perspectives and ways to expand their research toolkit.One unexpected bonus is that De Bleecker and Okoroji offer plenty of suggestions and insights throughout the book for advocating & defending research findings to people who may be unfamiliar or skeptical with the role and scope of research. My favorite includes how to handle debriefing sessions in Chapter 9: "Thanks! And What Now?", and how to address critiques regarding the study itself.If the book was only about executing remote usability studies, that would already be great. But the practical, actionable advice it gives for communicating those research findings is what keeps me coming back. I keep a copy at my desk and use it as a "cookbook" to reference whenever I have a new study to kick off or wrap up.
The $23 you spend on this iBook will save your company thousands in more productive UX and customer feedback studies. Inge and Rebecca have run hundreds of UX studies and provide great examples, tips, dos and don’ts. If you are even Remotely considering doing a UX study you need to read this book!
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